In marketing, there is no one singular tactic that will help you achieve huge results. Instead, you must look to integrating various marketing tactics to push your key messaging across all marketing channels. Integrated marketing is when all of your marketing channels are working together to deliver a powerful and consistent message and when implemented properly, can yield high results. Before you start adding more tactics to your marketing mix, you must develop a strong brand identity to serve as the foundation for all that you say and do. Below are three tips you must do in order to run a successful integrated marketing campaign.
- Build strong brand messaging. This serves as the foundation for everything that you do. You must know who you are as a brand and what differentiates you from the competition.
- Implement across your entire organization. Distribute a brand strategy document to everyone in your team so that your vision, tone of voice, mission statement, etc. lays the foundation for everything that they say and do. This way, clients and prospects will feel like they are getting the same brand experience from their initial call with reception right up to your CEO.
- Be consistent. Every piece of content that you distribute must come back to your key messaging.
For branding, content marketing and all other full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.
