The best marketers understand the importance of consistently updating their email marketing programs. It can yield high impact results that is well worth the time you put into it. When re-evaluating your email marketing campaign, keep these tips in mind:
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Seamless Delivery
It is important that your email can be opened on multiple platforms such as smartphones, tablets, and PCs. If it doesn’t open properly, people are more likely to delete it before it fully loads.
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Personalization
It is your job to know your customers and emails give you a way to send them information based on their behaviors and needs.
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Design
Although content is the most important factor, the design plays a huge role in keeping people engaged.
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User Experience
Make sure that it is easy for people to click back to your website and that calls-to-action are placed properly throughout the email. People are more likely to visit your site if you make it effortless for them to do so throughout the email.
Remember to take notes of what works and what does not, because every business and customer niche is different.
For results-driven email marketing campaigns, SEO, and all other full-service integrated marketing, please call 215-230-9024 or visit sagefrog.com
