A study by Pew Research found that 63% of smartphone owners use their device to access the internet. Simply providing a mobile version of your website is not enough anymore. Mobile content marketing needs to go beyond mere capability and here are some tips for how to do it:
- Understand what mobile users are utilizing their devices for
- Look at actual user behavior and identify areas that can provide marketing potential
- Emulate the same user experience and appeal for mobile users that you do for your desktop site
- Use location services to engage with customers based on their location and geographic preferences to literally put your business on the map
For website design, social media campaigns, and all other full-service, integrated marketing please call 215-230-9024 or visit sagefrog.com
