Google Analytics offers a wealth of information to help boost your marketing campaign. It can help you to understand the needs of your customers, which could result in success for your business.
Google Analytics can help with:
- Brand Awareness – by way of the “Traffic Sources” option and viewing the “Organic Search” data, you can view the top referring search terms driving traffic to your site.
- Lead Generation – couple your “Organic Search” results with the demographic information found in the “Audience Section” and you can target your content based the specific needs of your visitors.
- Customer Retention – this feature allows you to see the number of visitors that clicked through your site, whether they are a new or returning visitor, and what sites they are visiting after. This will help you determine which areas of your website aren’t working.
These are just a few of the ways Google Analytics can help you in creating great content for your site. Remember that providing valuable, relevant and helpful content will drive more visitors to your page and perhaps result in new business opportunities.
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