Email campaigns can be one of the most effective marketing tactics when executed right. Unfortunately, for many businesses, there are certain mistakes that can result in their campaigns crashing and burning, or even damaging their brand image. Read on to avoid these common pitfalls:
- Design–boring or outdated stock photos result in an uninterested reader; instead, use fresh, eye-catching photography.
- Frequency— limit your email blasts to once a day. If you send multiple emails in a day, the reader is more likely to unsubscribe.
- Relevancy— make sure your message is targeted to the correct audience with a well-researched topic.
For email marketing campaigns, online social media, and all other full service integrated marketing, please call 215-230-9024 or visit sagefrog.com
