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Why Social Media Marketing Works for B2B

By: Sagefrog

A social media footprint is vital in today’s marketing landscape. For B2B companies that opt for traditional direct mail marketing, the addition of a social media marketing strategy can be advantageous and lead to a better ROI.

Here are a few reasons why B2B social media initiatives work:

  • B2B is all about building relationships and social media provides a network to gain, build and leverage business relationships in a digital setting
  • Social media allows you to play towards your niche market
  • Blogs or forums are a great way to increase your visibility and help to build your credibility
  • Social media is more than Facebook and Twitter; LinkedIn is a great social media platform for B2B

For engaging social media marketing and all other full service integrated marketing, please call 215-230-9024 or visit sagefrog.com.

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