Your website shouldn’t just be a static page listing your products or services. When used correctly, it can act as a strong avenue to generate and capture leads. Use the following tips to make your website an interactive sales tool:
- Opt-In Option— Create a place on both your website and your blog, where readers can sign up for an email alert from your business.
- Utilize Email— Email should be the basis of how you funnel leads. Make your emails engaging, interesting, and be sure you’re targeting the correct audiences.
- Make an Offer— It’s not enough to just say, “sign up for our email”. Follow that statement with an offer (e.g. a free consulting session, a percent off their next order).
- Blog About It— A company blog is a great way to keep your readers up to date with industry news, company updates, and interesting content. It will also help drive traffic to your website.
- Promote the Blog— Don’t be afraid to promote your blog via your email lists, other social media accounts, and website. How else will your readers find it?
For strategic online marketing campaigns, creative social media, and all other full-service integrated marketing, please visit sagefrog.com or call 215-230-9024.
