There are so many options to choose from when looking at social media marketing platforms. Twitter, Facebook, LinkedIn and Pinterest, just to name a few! With all of the varying options out there, it is easy for businesses to spread themselves too thin over many platforms instead of focusing on where their customers actually are and what platform or platforms are most beneficial to their success and growth.
Here are some tips to maximize your potential on social media platforms:
- Research the platforms – Facebook and Twitter are not the only sites out there. Check out LinkedIn, Youtube, Google+, Flickr, Pinterest, and Tumblr.
- Find the platforms that your customers are using – if your target market is best found through LinkedIn, then focus on your LinkedIn business page!
- Gather and analyze data – make sure that you have a large enough sample and you give your sites the time they need and see which are most effective.
- Focus on what works – once you have found the best site for you, focus on it, instead of the ones that don’t.
- Remember that just because it works now, doesn’t mean that it will work forever – the market is constantly changing and in order to be effective, you have to adapt to meet new standards.
For social media marketing, SEO, and all other full-service integrated marketing please visit sagefrog.com or call 215-230-9024.
