It is hard to think about email marketing without thinking about “spam.” These mass emails looking to scam people has made it somewhat difficult for B2B content marketers to use this medium to promote their brand and build their reach. However, email marketing can be highly effective when done properly. Some things to keep in mind when considering email marketing in B2B scenarios are:
- Mailing platforms matter so choose one with care
- Provide backlinks so readers can check out your company
- Allow for open dialogue and avoid “NoReply” emails.
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