Make Your Social Media Site Count

According to a study by Business Insider, the average user spends anywhere from 30 minutes to 3 hours a day on chosen social media sites. BI sought to, “analyze the considerations and potential benefits for brands working on each platform and explore what brands and companies would benefit most from focusing their efforts on certain channels.”

Here are some tips to be effective:

1. Be active on social media – keep your followers engaged
2. Follow in Fortune 500 Companies footsteps – 73% have corporate Twitter accounts, 62% have Facebook accounts and 62% have corporate YouTube accounts
3. Find what sites work best for you – make sure your social media outlet makes sense for your business
4. Don’t spread yourself too thin – one or two concentrated social media accounts is better than a half-dozen diluted ones

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