Email continues to be a top marketing tactic for businesses in nearly every industry and as social media networks continue to grow, many companies are looking to merge the two tactics to expand their reach and better their marketing campaigns. Use these tips to help build new audiences:
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Build Your Email Subscribers
Make a Facebook tab on your company page where readers can subscribe to your email list. You can also offer incentives for signing up like a coupon, discount, or free shipping.
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Target Audiences via Social Media
Use social media statistics and analytics to find out who your top influencers are and use them to help promote your campaigns.
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Create Customer Segments
Import email or phone lists from your CMS into Facebook and they will match the list against active users and create custom audiences for your account.
For results driven online marketing, social media and email campaigns, and all other full-service integrated marketing please call 215-230-9024 or visit sagefrog.com.
