Since 75% of search engine visitors never make it past the first page, it’s understandable that local businesses want to make sure they’re ranked ahead of competitors on Google. Follow these tips to ensure your company is working its hardest to optimize their SEO:
- Make it a Priority— Establish SEO as part of your web development plan early on, plan for goals, and follow through with the actions.
- Find your Focus— Narrow down the top terms you want to optimize around and craft your plan around that. You’re not going to be on the first page for ALL of them right off the bat, so decide what is most important to you.
- Gain Perspective— You need to look at your site from both a search engine perspective and a user perspective. Clearly indicate where you are located (e.g. Philadelphia), otherwise Google or Bing won’t know!
For search engine optimization, online marketing and all other full service integrated marketing, please visit sagefrog.com or call 215-230-9024.
