According to Google, 60% of people talk more online than they do in real life. To join the conversation and engage with your customers, try out the following social media trends:
Google+ Hangout
Host a hangout to talk directly with your customers. Be sure to practice lighting and sound beforehand!
Ambassador Programs
Your customers can be your best advocates, so reward your top ones with the privilege of being a customer ambassador.
Pinterest Contest
Connect with a niche audience by holding a creative and fun contest.
Tweet Creatively
Let your brand personality shine through in your tweets. Ask questions, use hashtags, and always respond to questions and comments.
Listen
Your customers can be your biggest fans or your worst enemies. Listen to what they’re saying about you on social media and always respond in a professional and polite manner.
Content
Make your content interesting enough that people will want to share it.
Strategy
Develop a social media strategy and stick to it.
