When you think about social media presence for your business, “the big three” (Facebook, Twitter, and YouTube) are probably the first sites to pop into your head, but Google+, which holds the number seven spot, shouldn’t be pushed to the backburner.
Google+ should be thought of as more of a “social layer” of your business’s presence on Google, as it can help you grow your business in the following ways:
- Improve Your Search Presence— Having a Google+ page expands your search profile so that you will show up on the sidebar of Google search results. More screen share, means more visibility, which can lead to more click-through’s.
- Up Ad Word Clicks— According to Google, advertisers with a Google+ page linked to their ads usually see a 5-10% increase in clicks (source).
- Social Network Data— Google+ lets you collect crucial social network data like who your key influencers are and how they’re sharing your content.
- Real Time Communication— Google+ hangouts feature allows you to host a public video call with a group of any size, which could allow you to gain really insightful feedback for free.
For social media marketing, messaging, and all other full service integrated marketing, please visit sagefrog.com or call 215-230-9024.
