You should think of your logo as the face of your business – it’s what people associate with your products and services so it’s important to keep it fresh and relevant. If you’re not sure if your logo needs a makeover, ask yourself the following questions:
- Does your logo adapt well to modern media? Your logo needs to be functional across multiple platforms, including social media and mobile devices.
- Does your logo represent your current business? Businesses tend to evolve over time, so it’s important to make sure your logo reflects your current offering.
- Did you DIY your logo? If so, have a professional take a look at your logo to clean it up to create an impacting design.
- Is your competition’s logo better? Assess your competitors’ logos and the feedback on them to decide whether you need to step up your game.
- Is your logo too complex? Your logo should be clean, simple, and easily identifiable.
For examples of great logo makeovers check out Sagefrog’s eBook on this topic.
For logo makeovers, naming, branding, and all other full service, integrated marketing visit sagefrog.com or call 215-230-9024.
