Summer can be a slow time for businesses as customers go on extended vacations and aren’t spending as much time visiting shops, surfing the internet, or utilizing their typical services. Take this extra time to improve your customer lead management by doing the following:
- Simplify Your Contact Form— keep your required information fields to a minimum. Contact forms with only three fields convert 25% of leads (source).
- Mind Your Manners— categorize and organize leads right away and be sure to follow up in a timely manner.
- All About the Customer— when you follow up, be sure to follow up with the information you solicited from them. It shows you were listening and that you care.
- Within the Hour— following up within the hour shows great customer support.
- Show You Care— if prospects haven’t yet purchased your product/service, send them company news, industry information, and sales promotions to remind them to come back and purchase.
For results-driven lead generation, email marketng, and all other full service integrated marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
