If you missed part one of this series, be sure to read it here.
When we last left off, we had Googled ourselves, checked out our competitors, and responded to social media mentions. Now what? There are bound to be some negative comments and critique out there, and we need to figure out how to deal with them:
Should I Care About Reviews?— Absolutely! Reviews are more powerful than word-of-mouth, so it’s important to closely monitor and professionally respond to them.
Create Positive Web Content— Make sure your website and any other social media channels (e.g. youtube) highlight the best parts about your business, products, and/or services to counteract any negative content that may be floating around out there.
Personal Reputation— You may not be the face of your company, but you’re associated with it, so make sure any pictures, videos, or information you put out there is professional and consistent with your business’s morals.
Negative Reviews— Although, it’s important to engage with customers, excessively negative or hateful reviews and comments should be ignored. The more you respond to them, the more traffic you will drive to them.
For online reputation management, social media marketing, and all other full service marketing please visit sagefrog.com or call 215-230-9024.
