Reaching the right audience for your product or service in the past sort of felt like taking a shot in the dark and hoping for the best, but in today’s day and age of marketing, this is no longer the case. Using programmatic marketing, it is now easier than ever to distinguish your target market, their needs, and how to reach them to ensure they engage with your business.
Programmatic marketing is roughly defined as reaching customers with ads based on what they’ve searched for in Google, websites they’ve visited, and articles they’ve read or videos they’ve watched.
With new customers, you can use search retargeting to do this. This means that whenever someone searches for something (e.g. Steve Madden boots), you can use ads to target them around the web with incentives, like sales and promotions, to buy on your site.
For existing customers, such as ones who have already browsed your site and added items to their cart but then left the site without buying, you can use site retargeting. These ads will display around the web for things like discounts on their next purchase, directing them back to your site to finish the transaction.
For search engine marketing, website development, and all other full service integrated marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
