The design and visual appeal of a blog plays a strong role in its success. Having a clean, streamlined design allows your readers to navigate your blog easily, read content and share your posts. Follow these five design tips to ensure your blog’s design is at it’s optimal functionality:
- Newsletter— be sure to include a sign-up form for your newsletter at the end of each post to make sure you are obtaining as many email addresses as possible
- Bold Call-to-Action— using a simple contrasting color will help your calls-to-action stand out against the rest of the page
- Navigation— your blog navigation should be different than your company site’s navigation. Your blog is about content, not selling your products/services. Also, keep your links to a minimum, as to not overwhelm the reader.
- Images— including high quality images breaks up all the text on your blog and is pleasing to the reader’s eye. Don’t limit it to just images either; use illustrations, videos, charts, and diagrams
- Sharing Buttons— the more shares you get, the more readership you are likely to receive, which in turn, may result in more customers. Include sharing buttons for all social media outlets at the end of each post.
For engaging social media content, website design and development and all other full service integrated marketing visit sagefrog.com or call 215-230-9024.
