In order to stay relevant in the blogging and content game, it is essential to keep up with social media trends. Some of the most popular features right now include:
- Location Services– “checking in” allows the consumer to showcase their favorite products and services within their locale
- Microsites– these pages can be used to target a specific product or service to the customer, with minimal text and graphics that a typical site may have
- Online Spokesperson– having a sensational online spokesperson (like Terry Crews, the “Old Spice Guy”) allows the audience to feel connected and like the content was made specifically for them
- Make it Digital-if you have an existing publication (or not!) be sure to make it electronically accessible and mobile-friendly
- Infographics– these are an easy-t0-understand picture of your data, which can be used to both explain information to your customer, as well as compare data against competitors
Social media is constantly evolving, so although these trends are popular right now, your business should already be brainstorming for the future!
To stay ahead in social media, content development, and all other full-service, integrated marketing please visit sagefrog.com or call 215-230-9024.
