7 Elements of a Complete Brand Strategy

Having a comprehensive brand strategy ensures your business remains on track with its’ marketing efforts, which can both increase sales as well as retain loyal customers.  Follow these seven tips to keep your branding precise and successful: 

1. 1. Make Your Brand Fit Your Product— your brand needs to make people think of your product (ex. the Apple logo makes the consumer think of computers and phones)
   2. Consistency— your business should have one branding message only, otherwise it can confuse your customers
   3. Emotional Appeal— tap into the consumers’ emotions
   4. Reward Loyalty— advertise to the owners of your products/services and reward them for purchase
   5. Be Measurable— measure the effects of your marketing efforts 
   6. Be Flexible— change your approach if it’s not working
   7. Don’t Focus on the Competition— it’s smart to have insight into what your competition is doing, but don’t let it consume you, or else they can surpass you; focus on your own marketing efforts.

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