Although many might be surprised to hear it, content marketing – in one form or another – has been around for decades. However, the internet, its universal appeal and widespread reach has amplified content marketing’s influence drastically. Content marketing is all about distributing relevant information in an engaging presentation to appeal to prospects and customers.
According survey of B2B Decision-Makers – 27% state that they are majorly influenced by content and another 60% say they are moderately influenced.
With the impact of content marketing only increasing – review the type of content that has the most sway:
- Professional association research reports/whitepapers
- Customer case studies
- Analyst reports and whitepapers
- Independent product reviews
Content marketing can help you establish yourself as a thought-leader in the industry and network both your business and ideas. However, it is crucial that your content is disseminated along the right channels and is and useful for your readers
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