When used correctly, Facebook can be an extremely effective tool for small businesses to reach their target audience and gain business. Follow these tips in order to better utilize this social media platform and expand your reach:
- Build Your Brand, Not Your Advertising— use Facebook to expand your brand image and message, not to advertise.
- Ask the Audience— surveys, polls, and status updates with questions can provide free feedback from your customers on new products or services.
- Be Responsive— take the time to answer questions, comments, and reviews, whether good or bad.
- Be Active and Consistent— post at least once a day, at the same time every day, and during peak hours (7-10 AM, 5-7 PM, and 9-11 PM)
If you are looking for a successful B2B marketing agency, visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
