Often times in email marketing, the content is what is primarily focused on, with the subject line being an afterthought. The subject line is what entices the reader to actually open the email and read the content, so it’s important to make it engaging, creative, and distinctive.
Studies show that 88% of respondents now combine their work and social email accounts, so this creates even more competition to get your content read (source). Here are some tips to help get your message across:
- State the Benefit of Reading the Email
- Use Top Performing Words (use industry-specific terminology)
- Drop the Jargon
- Make it Mobile-Friendly
- Make it Personal
For creative and effective email marketing and other full-service, integrated marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
