Having a website is an essential marketing component for every business. Your website is where customers go to find information about your products and services, find your location, and how to get in touch with you. Functionality of your website is just as important, and utilizing these key strategies will ensure you engage your customer:
- Thought Leadership— establish yourself as knowledgeable, trustworthy, and a leader in the industry. Be sure to include lots of useful content.
- Help Them Buy— why should the customer choose you over competitors? Be ready and willing to answer any and all questions/concerns.
- Lead Generation— include an offer, call to action, or a landing page with a data-catch form. Another option is to install IP address identification software.
- E-Commerce-– enable a shopping cart for products and/or quotes for services.
- Community— create forums for discussion among customers as well as company representatives.
For outstanding website development and all other full-service, integrated marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
