Even the most tech-savvy marketers aren’t aware of the trends that will hit the market tomorrow, next month, or next year. Knowing that the industry is in a constant state of change is a good place to start and from there, getting ahead of the curve with these basic trends can put your business ahead of the competition.
- Location Services- location features on apps like Foursquare let you access consumer data, thus where to target your marketing
- New Ad Formats- instead of the typical “forced view” ads on videos, utilize user-initiated solutions that respect the audience’s time and interests
- User-Generated Curation- producers provide the content, and users tweak it to their interests
- Advertise by Format- use the platform to your full potential and really think about the next steps after the user clicks on your ad
- Integrated Marketing- be relevant to your customer in every context; this helps with brand recall and engagement
Utilizing these tips can help put you above your competition and really help your business attract, engage, and maintain your audience.
For digital marketing, and all other full-service, integrated marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
