Inter-connectivity between technology, marketing and sales tools has changed the way B2B Marketers acquire leads. In the past, marketers used lots of different tools and were very niche-focused. Today, companies have been consolidating the way they reach their clientele through resources such as Salesforce and Oracle.
Being able to see a complete 360 view of the customer allows the company to see the whole piece, rather than a lot of different ones. Nick Bell, VP of corporate marketing at Eloqua, said it best, “Modern marketers have to know strategy combined with the right technology, allowing them to drive a strong return on marketing spend and to drive revenue.” Sagefrog uses optimized strategy and integrated marketing tactics to help businesses reach their marketing objectives.
For lead generation and all other full-service, integrated marketing contact Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
