The universal appeal and widespread reach of the internet has amplified content marketing’s influence drastically – today, 91% of companies are participating. There are several common tactics to share content, from social media to email campaigns, case studies, videos, webinars and more. Why? Because, when content marketing is done correctly, it can appeal to and engage prospects and customers.
Many businesses are recognizing the benefits of content marketing when trying to interact with their target market. Quality content can not only establish you and your company as thought-leaders in the industry, but network both your business and ideas.
About Content Marketing in 2013:
- 68% of CMOs will increase their budget for content marketing
- 87% of marketers listed social media as their favorite content marketing tool; followed by website articles (83%) and eNewsletters
- 94% of brands create content from scratch
- Young social networks such as Pinterest, Instagram and Tumblr are growing as content distribution tools
For interesting and informative content marketing and all other full-service, integrated marketing please visit sagefrog.com or call 215-230-9024.
