Although marketing professionals have recognized the unique benefits of social media for awareness, it is your sales department that can really increase productivity by effectively developing customer relationships by means of social media tools.
How can marketing efforts on your social media platforms help your sales cycle? Effectively developing and sharing engaging content can build customer relationships, develop new research channels, improve teamwork and increase responsiveness.
Here are two ways social media can drive the sales process:
- Social Targeting
- Social Responsiveness
While strong social skills are a must to be successful in sales, networking on social media platforms is proving to be extremely important as well.
For engaging, lead driving social media campaigns and all other full service, integrated marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
