Most B2B marketers see the value in developing and maintaining engaging social media campaigns. Well-executed social media can open up many doors to interact with customers and grow brand awareness. However, most believe that social media is geared to B2C – while this may be based in fact, it is essential for B2B marketers to invest in social media.
Review the five best social media channels for B2B companies:
- LinkedIn
- A must-do for B2B marketing. LinkedIn is an opportunity to reach out to prospects and network with clients.
- Facebook
- If used correctly, Facebook is a way to generate traffic and leads.
- Twitter
- Strong B2B channel for driving leads.
- Pinterest
- If you have visual content, it can successfully drive traffic to your website.
- Google+
- Great for search purposes and helping you get found on the web.
As marketers it is crucial to stay knowledgeable on the optimal mix of marketing tactics for your company. Social media can help you drive leads and generate awareness about your products and services.
For engaging social media campaigns please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
