Many B2B professionals are looking to generate buzz and build awareness at tradeshows and events with their target audience. Tradeshows themselves are a very effective route for lead generation because of face-to-face interaction. In addition, a marketing campaign developed around an event (e.g. theme, timing) can be successful in its own right.
When it comes to lead generation, determining qualified leads is essential to whether your company will receive business from your tradeshow efforts. Here are three tips to make the most of your tradeshow marketing:
- Invite the attendees to your email list to subscribe to your communications.
- Follow-up with content that’s related to the event.
- Develop a lead-nurturing campaign, and create as much of it before the event as possible.
Networking and staying in contact with your prospects is crucial before and after attending an event. For example, the Enterprise Technology Show in South Africa, October 29-30th 2013, is a leading conference for business IT innovations in Africa. Business professionals attending these events should implement best practices to make the most of their time at industry events.
For more event marketing tips, check out our blog on how to plan your spring conference.
Resource: http://bit.ly/YWxJr8
