Check out our more recent article on lead nurturing, featured on our blog – 7 Steps to Setting and Achieving Your 2016 Marketing Goals
Although lead generation is important for any business to be successful, determining qualified leads and converting them into clients is essential. As B2B marketers know lead nurturing is all about directing potential clients through the sales cycle until the buy.
There is potential to optimize your lead nurturing campaigns, through developing more relevant marketing tactics to reach your leads more effectively.
Review these tips below to make the most out of your lead nurturing cycle:
- Make your campaign goals SMART
- Specific: simple
- Measurable: manageable
- Attainable: achievable
- Relevant: results-oriented
- Timely: time-oriented
- Target campaigns to persona
- Target campaigns to buying stage
- Time your campaigns appropriately
Want an effective lead nurturing campaign to build your client list? Visit Sagefrog Marketing Group for all your full service, integrated marketing at sagefrog.com or call 215-230-9024.
Resource: http://bit.ly/XJlyO7
