Webinars are a smart and popular tool for B2B marketers trying to interact with both clients and prospects face-to-face, independent of geography. Webinars can help build awareness of your brand with target audiences and engage your prospects and clients during the sales cycle. Additionally, they can be taped and then propagated on your social media channels and your website for added value and further promotion.
Although webinars can be created and promoted efficiently, sometimes the hardest challenge can be differentiating you and your webinar from the countless others out there on the web.
Want to keep your viewers coming back for more? Check out these four tips:
- Make them short–20 minutes instead of the normal 45-60.
- Make them Q&A sessions only.
- Brand them as “educational opportunities” where you can teach.
- Invite a customer or industry guru to be the main speaker.
It is essential for your company’s webinars to stand-out from the pack and adds value to your marketing. For creative and lead-generating webinars and all other full-service, integrated marketing please visit Sagefrog Marketing Group at sagefrog.com or call 215-230-9024.
Resource: http://bit.ly/WRaEZg
