To optimize ROI through content marketing, you need to provide your prospects with content that guides them through each step of the sales cycle:
- Awareness
- Consideration
- Purchase
- Loyalty
Follow the link below to read more about the types of content you should provide your prospects with at each step of the sales cycle.
For content marketing and all other full-service integrated marketing, please contact Sagefrog Marketing Group at 215-230-9024 or visit sagefrog.com.
