It is easy to get caught up with the new and flashy technologies of the online marketing and social media world, but direct mail marketing tactics should not be forgotten! The key to our modern age of mail is using personalization in direct mail pieces and integrating it with the online world. Using a QR … Continued
Social media is a great way to connect and engage with customers, but you have to be careful that you are managing your company’s social media accounts effectively. Here are 8 rules to live by when developing and managing a social media program for your business. Outline a Clear Strategy It is imperative you understand … Continued
Facebook is a great tool to help promote your small business. Use it to engage with your customers, spread the word about all the things happening with your brand and to help your customers when they reach out for support. Below are 5 ways to leverage Facebook for your small business. Create Brand Advocates – … Continued
Today our post is a recap of Rand Fishkin’s, CEO of Moz, White Board Friday post, “8 Ways to Use Email Alerts to Boost SEO.” The video is posted below, but here are the highlights: Email alerts are a fantastic way to boost SEO through content identification, competitive intelligence, keyword research and link building. The … Continued
Do you feel like your current brand is outdated? Does it fail to reflect the evolution and growth of your business? Or is it simply not impactful enough to market your business effectively? If you answered yes to any of the questions above, then it might be time to consider rebranding. Rebranding is a highly … Continued