We’re not your typical frog. Sagefrog is searching for an Account Executive / Account Manager based in our Doylestown, PA office in Bucks County, PA that will be a strategic, consultative, self-starter and team player serving as the primary contact for clients. You will manage projects and agency resources with an in-depth understanding of the … Continued
Last night’s Golden Globe Awards showcased both personal and corporate branding moments, including McDonald’s new community-focused commercial advertisement. As part of a broader brand refresh, the commercial focuses on McDonald’s franchises that have used their road signs to support local and national events, ranging from 9/11 to marriage anniversaries. The brand refresh is part of … Continued
Modern marketing saw many trends this year including the rise of content marketing and automation. Looking ahead, we anticipate that 2015 will garner even more advancements for modern marketing, including the critical need to deliver highly personalized experiences to clients at every turn. In the B2B marketplace specifically, where purchase decisions are highly strategic … Continued
Large corporate clients invest in multi-million dollar marketing campaigns to take over the holiday season. While many small and medium sized businesses don’t have the budget to market their services in the same way, there are still valuable lessons to be learned from what these giant campaigns are doing, and also from what they are doing wrong. … Continued
A great brand name can lead a company to success. It makes a company stand out from its competition, build equity and guide people to purchase a product or service. At Sagefrog, we deploy a 3-step process, combined with creativity to develop winning brand names: Step 1 – Brainstorm Name Candidates Step 2 – Check … Continued