Marketing methods used to attract customers in one market won’t always work in other markets. Take B2B manufacturing for example. This industry requires a marketing strategy that fits its prolonged sales cycle, engineer-minded target audiences and often highly technical product and service lines. So what is your in-house team or agency doing to customize your … Continued
B2B Marketing Agency Achieves Highest Possible Client Satisfaction Score Philadelphia, PA – August 25, 2017 – Sagefrog Marketing Group (Sagefrog), a top ranked B2B marketing agency with specialties in healthcare, technology and business services, has earned recognition as a Top 10 Philadelphia Digital Agency by Clutch, a B2B research firm based in Washington, DC. Sagefrog … Continued
Sagefrog was built on the principles of integrated marketing and by our definition that includes the use of social media. In the B2B industry, however, much debate surrounds the validity of social media and its ability to contribute to lead generation and marketing return on investment (ROMI). Every day, we’re implementing, integrating and optimizing marketing … Continued
It’s a question as old as time. And as with most success measurements, the answer depends on your objectives. For start-up companies, return on marketing investment (ROMI) can mean growing brand awareness through a public relations program, while for an established business, ROMI may only be measured by the sheer number of marketing qualified leads … Continued
“To have a truly robust marketing program, it’s necessary to integrate all the pieces using a marketing automation platform or “MAP.” Your email campaigns, landing pages, calls-to-action, blogs and workflows are all under the same roof and will work together seamlessly to make your job easier and ensure your marketing goals are met.” – Rachel Gatlin, … Continued