In our recent survey of modern B2B marketing and sales professionals, we found that nearly two-thirds of B2B companies outsource their marketing and more than half of those that outsource, do so via retainers. A retainer is an agreement between the agency and client to engage in services for an extended period of time, usually … Continued
I’m a Lion now. It’s what David Weinhaus and Dan Tyre of HubSpot consider the pupils of their intensive Agency Partner Bootcamps. Why a lion? Because bootcamp graduates learn to approach sales fearlessly, with a new sense of ferocity. They begin to recognize why sales is more about understanding consumers and helping to solve their … Continued
Guest post by Eventbrite Spending on digital tactics takes up the majority of most marketing teams’ budgets today, but in-person events continue to be a viable source of lead generation for companies in the B2B industry. According to a recent survey conducted by Content Marketing Institute, 56% of B2B marketers still use in-person events as … Continued
If you’re a savvy business leader, you may have heard of the Entrepreneurial Operating System®, or EOS. You might have read Traction by Gino Wickman and gone a step further to review EOS success stories about companies once floundering in the marketplace or grasping for structure. But what you might not have learned is exactly … Continued
This year’s B2B Marketing Mix Report told us a lot about the challenges B2B marketing and sales professionals face and the strategies they use to engage potential buyers. If you’ve read the report, you already know the most popular marketing tactics to invest in and some of the plans your competitors are making for the … Continued