We’ve all read marketing articles that promise to revolutionize your business, based around impressive statistics and examples about how a big brand had success with a national campaign or a multi-million-dollar overhaul. But if your company is a small-to-medium-sized business (SMB), following in a major corporation’s footsteps might not be feasible. A strategy that works … Continued
Increasing competition has forced companies to look for more value at every opportunity and optimize all aspects of their business, and in the process, they’ve fueled a growing market of workflow automation and optimization software expected to double its worth to almost $1.5 billion by 2025.1 But there’s one inexpensive way to make the most … Continued
Sagefrog’s digital team was fortunate enough to attend this year’s Digital Summit in Philadelphia at The Fillmore, and we had a blast! The atmosphere of like-minded individuals chatting about SEO, SEM and content creation was electrifying, to say the least. Aside from the vendor booths full of swag, swinging name tags on lanyards and boxed … Continued
The 2018 B2B Trusted Brands Report has arrived, providing insight into what the most trusted brands in the US have in common. From its findings, we can glean how B2B companies can increase customer loyalty and upsell, knowing that brand trust creates loyal customers—and loyal customers spend 67% more than new ones.1 During the first … Continued
Marketers face new problems as the digital revolution continues to thrive. The rise of the Internet has led to a surfeit of content, drowning out messaging that might otherwise shine. At the same time, the fractured media landscape makes it harder for one message to connect with increasingly segmented audiences holed up in their individual … Continued