Each year around this time, people and companies alike reflect on what the year meant to them, whether those takeaways come in the form of challenges and lessons or accomplishments and celebrations. As we reviewed what 2019 meant to Sagefrog, it’s safe to say this was a year worthy of commemoration. From industry accolades and … Continued
Personalization is vital to effective B2B marketing and The 2020 B2B Marketing Mix Report doesn’t show that changing anytime soon. Video capabilities are more accessible than ever before, and allow you to make virtual eye contact with prospects and customers to address their unique needs directly. Some dedicated video services, such as Vidyard, can be … Continued
During our last Google Partner event, both Google executives and Sagefrog certified Google experts discussed the status-quo on the search engine’s capabilities related to B2B search engine marketing and search engine optimization. The event’s discussion detailed the ways people consume media, mobile’s impact on search and information consumption, the role of Google My Business, and … Continued
Technology companies rise and fall in the blink of an eye. Even with the best SaaS services or IT solutions on the market, it can be extremely difficult to cut through the noise and attract the kind of attention you need to truly thrive. One of the most effective ways to gain a foothold in … Continued
Policy and payment changes are two trends predicted to shape the healthcare industry in 2020—but what will be different about how B2B healthcare companies reach their buyers and stakeholders? Two words: digital transformation. Website development, digital marketing, and tradeshows (which now feature major digital marketing components) topped the charts of the 2020 B2B Marketing Mix Report, … Continued