If you’re a B2B marketer, buyer personas aren’t new to you. But you might have mixed feelings about their effectiveness. Over the years, we’ve learned that marketers who have created buyer personas have typically had mixed experiences with them. Either they have found personas incredibly helpful in aligning their marketing and sales teams on who … Continued
One of the biggest lead generators in B2B digital marketing today is high-quality content. B2B companies invest serious resources to produce the most engaging content and offers possible to attract customers, build trust, and be considered by search engines to be a great source of information. A landing page is one step in that process. … Continued
Doylestown, PA – June 29, 2020 – Sagefrog Marketing Group (Sagefrog), a top-ranked B2B marketing agency with specialties in healthcare, technology, industrial, and business services, has been named to Philadelphia Business Journal’s (PBJ) 2020 Best Place to Work (BPTW) list for the third-consecutive year. This award continues to be Sagefrog’s favorite accolade. Being named to … Continued
You might not think of your marketing budget and reporting as intertwined, and you may even manage both deliverables separately. Marketing budgets are generally created on a quarterly or yearly basis, while reports are generated more frequently, like monthly or bi-monthly, for example. Your marketing department or team may delegate budget development and reporting tasks … Continued
All of us at Sagefrog love to stay connected with all the companies and organizations that help our local businesses and communities thrive. We’d like to thank a few publications for their recent writeups and mentions regarding our successes and growth, including our recent expansion to a second office in Doylestown Borough. Like many, we’ve … Continued