Video capabilities are more accessible than ever before, and allow you to make virtual eye contact with prospects and customers to address their unique needs directly. Some dedicated video services, such as Vidyard, can be integrated directly into Hubspot. This integration makes one-to-one email campaigns easy, and as an effective account-based-marketing strategy, it gives prospects … Continued
Reflecting on 2021… already?! Or, should I say, at last? While in some ways it feels as though 2020 never left us, it also seems a lifetime ago that society shifted to work-from-home, cats-on-the-keyboard, “you’re on mute” mode. In taking a moment to reflect on the year past, Sagefrog has been fortunate not just to … Continued
Think back to the last time you made a purchase. What drove you to “Add to Cart” or walk up to the register? Was it a favorable online review? Or perhaps an endorsement by a trusted colleague? Behind every purchase—yes, even the small ones—is a decision. For B2B buyers, navigating the decision-making process and committing … Continued
There are tons of digital advertising platforms, methods, and mediums to choose from. So why is Google Ads so prevalent? The biggest reason advertisers choose Google Ads is that Google offers access to an unparalleled breadth of potential customers through search, display, and video networks. Google Ads is the easiest and most effective way for … Continued
Sagefrog Marketing Group (Sagefrog) has been named one of the 2021 Best Places to Work in Pennsylvania by the Central Penn Business Journal and Lehigh Valley Business in partnership with the Pennsylvania Department of Community and Economic Development, Team PA Foundation, the Society for Human Resource Management (SHRM) – PA State Council and Best Companies … Continued