Over the past couple of years, the Buyer’s Journey has evolved significantly due to the pandemic and technological advancements in digital marketing. A 2021 B2B Buyers study from Forrester reveals a 59% increase in meaningful engagements. Driven by self-guided research and increased personalized vendor interactions that followed the remote-work paradigm shift of 2019 and 2020, … Continued
In the modern B2B landscape, customers have the luxury of seeking out and paying attention to the companies, products, and services that genuinely compel them. To gain the attention of qualified leads, B2B marketers need to generate interest and engagement that makes targeted leads want your help publishing content that creates brand awareness, compares and … Continued
Over the years, we’ve seen an incredible range of funny, engaging, catchy, and otherwise memorable Super Bowl commercials. There have also been plenty of duds that leave the audience wondering, “what was that even about?” Whether they knock it out of the park or fall a bit flat, Super Bowl ads are infamous for their … Continued
Every year, marketers look to their peers for direction on the strategies and tactics they should adopt to see greater ROI from their marketing plan. And every year, Sagefrog helps provide that direction through our B2B Marketing Mix Survey and Report, gathering the opinions and experiences of professionals across several B2B industries, including software and … Continued
You’ve set personal resolutions for yourself this year, but what about setting goals for your business? Creating marketing goals increases your chances of achieving them – so do yourself a favor this year and set yourself up for success. Collaborate with your peers to determine overarching marketing goals and “SMART” objectives before carrying out any … Continued