Perhaps the most important ingredients for running a successful clinical trial are patients. Without patients, clinical research becomes impossible regardless of doctor, nurse, or facilitator participation. Unfortunately, this is one of the biggest issues plaguing clinical trials. In fact, a little less then 20 percent of clinical trials won’t even enroll a single participant, and … Continued
Sagefrog Marketing Group has been delivering branding and integrated marketing services for more than twenty years. Behind our success is a team of managers, digital specialists, copywriters, and designers who continually evolve processes and best practices to drive results. Welcome to the “Frogs Tell All” blog series, a place where you can be a fly … Continued
Returning to the world of in-person events after a global pandemic is no easy feat. Crowds, travel, panels, handshakes—these are all things we must get reaccustomed to. If you’re hosting, success comes down to how well you plan. There’s no need to sugarcoat it; event coordination is complicated and tedious. If something goes wrong, it’s … Continued
Changing or developing a brand name is critical–and not an initiative to be taken lightly. If you get it right, you can drive revenue, stand out from your competition, build equity and steer people to purchase your products or services. Most would agree that Google is great brand name. But what makes a name great? … Continued
Relationships are living things. Think about friends, family, and colleagues—if you don’t feed a connection, it won’t grow or evolve. The same will happen to customer relations. In B2B marketing, lead nurturing is the process of developing and maintaining relationships with customers at every stage of their journey through marketing and communications.1 But the key … Continued