Your organization is made up of a diverse group of employees with a wide range of beliefs, cultures, and life experiences. To create an environment of inclusion at work where every employee feels like they belong, your work culture needs a robust diversity, equity, and inclusion (DEI) plan in place. We all know that maintaining … Continued
In today’s hyper-connected world, where most people have a mobile device on them at all times, reputations are no longer defined exclusively by brands. Public feedback (such as reviews found on Google, Yelp, and the Better Business Bureau) now plays a major role in how B2B brands are perceived. The reputation of your brand must … Continued
The world of healthcare and life sciences is broad and diverse, with various institutions contributing to its ecosystem. Pharmaceutical companies, medical device manufacturers, healthcare IT firms, healthcare services organizations…all of these businesses play a critical role with unique missions and markets. B2B healthcare companies like these have distinct marketing challenges to overcome. Unlike B2C healthcare … Continued
Sagefrog Marketing Group has been delivering branding and integrated marketing services for more than twenty years. Behind our success is a team of managers, digital specialists, copywriters, designers, and developers who continually evolve processes and best practices to drive results. Welcome to the “Frogs Tell All” blog series, a place where you can be a … Continued
Employee advocacy is when employees use their voices and platforms to promote their company, employer, resources, and offerings. Bottom line? Your employees are your greatest advocates. Influencer culture is all around us. You can’t log onto social media without seeing some sort of paid advertisement. But influencer marketing doesn’t have to start and end with … Continued