Marketing for staffing and recruiting agencies is crucial and entirely dependent on current trends in the hiring market. Going into 2023, these agencies will need to know the latest and most effective ideas for success in the industry when matching candidates and client companies. To know where they need to go, many staffing and recruitment … Continued
With the new year closely underway, it’s a great time for marketers to take stock of the current B2B social media landscape and consider the strategies and tactics we’ll use to engage audiences in the coming months. In 2022, social media was used by more than 4.2 billion people worldwide. That number is expected to … Continued
Thanks to the contributions from B2B marketing professionals for our annual B2B Marketing Mix Survey, we researched and revealed the top marketing trends and tactics to utilize in the upcoming year. Our top takeaways from the report are below, and the full 2023 B2B Marketing Mix Report is available for you to download to view … Continued
B2B decision makers and buyers want to do business with brands they trust. Part of how you can establish this trust with key business leaders is demonstrating that you have the knowledge and expertise they’re looking for. But how do you do that? By creating meaningful, impactful thought leadership content. To see how other B2B … Continued
You hosted a successful webinar. Congratulations! Now, what’s next? You’ve done one important part already; hosting a webinar on a topic related to your industry is a great way to content market your expertise and B2B company. Almost three-quarters of B2B marketers say that webinars are the best way to generate sales leads1. However, just … Continued