Page 21 – Sagefrog Marketing Group, LLC

Account-Based Marketing vs. Inbound Marketing: The New Approach to Integrated Marketing

April 19, 2023

By Andrea Panno

In the past, B2B marketers have used separate inbound and outbound marketing strategies to reach different audiences and achieve goals through specific tactics. Today’s robust suite of tech tools and platforms, such as LinkedIn and programmatic advertising, has allowed marketers to evolve traditional outbound marketing methods, such as cold calling, into carefully curated account-based approaches. … Continued

The 4 M’s of Influencer Marketing

April 12, 2023

By Andrea Panno

Marketing was built on the foundation of The Four P’s: Product, Price, Promotion and Place. In today’s B2B market however, the famous Four P’s have been joined by The Four M’s, which map out the basic steps in reaching influencers within a business. When used correctly, the Four M’s of influencer marketing can expand your reach … Continued

3 Steps to Measuring & Building Brand Trust

April 5, 2023

By Corinne Sinesi

Building trust in B2B’s hyper-niche markets takes more than just getting your name in front of the right audience. It’s about crafting thoughtful, multi-layered marketing strategies that truly resonate with what prospects and customers value most. Plenty of marketers know they should focus on building relationships—but how can you be sure your efforts are actually … Continued

7 Ways to Increase B2B Lead Generation With SEM

March 29, 2023

By Andrea Panno

If you’re unfamiliar with search engine marketing (SEM), it’s a technique that refers to using paid advertising to market your business in search engine results pages, also known as SERPs. SEM empowers you to advertise within search results, increase website traffic, drive leads, and generate new sales. As digital marketing continues its ever-evolving journey, reviewing … Continued

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