Every industry is characterized by its own distinct features and traits. In digital marketing, identifying and leveraging these nuances is essential in crafting messaging and materials to captivate your target audience. Over the past several years, we’ve seen major shifts in digital marketing strategies for a variety of sectors, and one that’s witnessing significant traction … Continued
Sagefrog Marketing Group, a top-ranked B2B marketing agency with specialties in healthcare, technology, industrial, and business services, has been named a 2023 Best Places to Work (BPTW) by Philadelphia Business Journal (PBJ). Sagefrog joins the PBJ list for the fifth time at the local level and has been awarded the honor at the state level … Continued
Finding new leads for your B2B company can be challenging, and you need to leverage every opportunity to fill your sales funnel with qualified prospects. Utilizing paid social media is a smart way to present your products and services to an interested audience and generate qualified leads. Discover the top paid B2B social media strategies … Continued
In a dynamic, image-driven world, where companies constantly compete to stay relevant, professional, and top-of-mind, brands must consistently evolve to remain viable. This makes adaptation key to success and a necessity to survive and thrive. A brand relaunch may be the perfect means of honing your business to seize an advantage, change the conversation, and … Continued
Leveraging the ebb and flow of seasonal marketing trends offers a valuable opportunity for marketers. And it’s not confined to the realm of B2C — there’s a rich vein of potential waiting to be tapped by B2B enterprises as their clients transition from a defensive footing towards seeking innovative strategies for growth. With increased financial … Continued