Do you know where your website traffic is coming from? If your website is like most B2B companies’ websites, part of your traffic comes from PPC, while the rest can be attributed to organic search. In fact, today, more than 75 percent of B2B website traffic comes from organic and paid search. And according to … Continued
In recent years, Customer Relationship Management (CRM) software has undergone a profound transformation, largely owing to the integration and advancement of Artificial Intelligence (AI). These intelligent systems have not only redefined how businesses manage and nurture customer relationships but have also revolutionized the utilization and cultivation of customer and lead data, fundamentally enhancing marketing and … Continued
Webinars are a popular and valuable form of content that various industries utilize to inform, inspire, and build brand awareness. Their popularity, especially in recent years, is a direct result of their easy-to-consume nature, high value, and digital delivery. Webinars provide the perfect opportunity to share information and connect with potential customers, clients, peers, partners, … Continued
Display advertising in the B2B landscape is more than just a visual spectacle; it is a strategic tactic that, when implemented well, can deliver results. With display ads, you can grab the attention of decision-makers, solidify your brand’s top-of-mind presence, and significantly trim the complexities of B2B sales cycles. But what makes display ads stand … Continued
Leads form the core of sales and marketing, representing potential customers that businesses aim to capture, nurture, and convert through various strategies to drive revenue and growth, typically visualized in a funnel model. Understanding the marketing and sales funnel is crucial for success, as it serves as the foundation for your growth strategy, guiding potential … Continued