Employer branding has boomed in the last few years—and it’s certainly here to stay. After the COVID-19 pandemic, many B2B teams had no choice but to put recruiting on hold when business was uncertain, adjusting their strategy in a period of crisis. But others kept hiring, leaning on new employer branding tactics to find the … Continued
Search Engine Optimization is an incredibly effective marketing tool. While it can quickly become a complex and technical practice, the more holistic approach to SEO implementation through organic copywriting is often an afterthought. Yes, copywriters are often given specific research-based keywords to implement throughout a blog post or webpage. But, writers can take greater responsibility … Continued
Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report, … Continued
In the swiftly evolving digital landscape, the transition from Universal Analytics (UA) to Google Analytics 4 (GA4) signifies a pivotal moment in the world of analytics. Since its inception, GA4 has emerged as a transformative tool, introducing substantial changes, refined functionalities, and deeper insights into user behavior. While migrating to GA4 was no easy feat, … Continued
The healthcare industry is fiercely competitive, making impactful marketing an absolute necessity. With the growing contest between heavy-hitting brands, capturing attention in a saturated atmosphere can be challenging for B2B healthcare marketers. Couple this with an ever-changing array of marketing technologies and methodologies, and you have an incredibly complicated, continuously shifting landscape. To keep a … Continued